The Daily Bekal story It started in a home kitchen, for one athlete.
Before Daily Bekal had a name, it was simply the lunchbox a dietitian packed every night for her husband — a bodybuilding athlete. This is how that lunchbox found its way to your table.
Read our story
Since 2023Halal JAKIM · Ready in 5 min
- 2023
- Founded in Malaysia
- 500,000+
- Meals enjoyed
- 8+
- Years of dietitian expertise
- Halal & MeSTI
- JAKIM & Ministry of Health
Before 2023
Michelle's kitchen
Asyraf Ismail spent his days in the gym — training for bodybuilding competitions, where every gram of protein and every spoon of rice counts.
At home, his wife Michelle Tie — a qualified dietitian with more than 8 years in clinical, community and food-service nutrition — prepared every one of his meals. Carefully measured. Balanced. And, most importantly, delicious.
His gym friends started asking, “Who cooks your meals?” That lunchbox, made with love, turned out to answer something many people were looking for: diet food that actually tastes good.
“Healthy food should never feel like a punishment.”
2023
Three people, one mission
In 2023, Asyraf and Michelle met Ryan, who came from e-commerce and marketing. Ryan saw what the two of them already knew: many Malaysians want to eat healthy but have no time to cook — and the diet food out there is too bland to eat every day.
An athlete who knows what the body needs. A dietitian who knows how to balance it. An entrepreneur who knows how to bring it to every home.
From that conversation, Daily Bekal was born, with one vision: to make diet meals delicious and accessible to everyone.
Meet our founder
Asyraf Ismail @asy_is
Founder & CEO · Bodybuilding athlete
Daily Bekal wasn't created by someone who only talks about nutrition — it was created by an athlete who lives it every day. Every meal we make passes one test: would Asyraf eat this himself during contest prep?
- NPC Evolene Indonesia Championship 2024 🏆 Champion — Men's Physique True Novice B Novice B — 1st Runner-Up · Open B — 3rd
- Mr Police 2024 Bodybuilding 65–75 kg — 1st Runner-Up Men's Physique — 3rd · Mr Pahang (Open) — 3rd · Athletic Physique (<170 cm) — 4th
- Mr Malaysia 2024 Men's Athletic Physique (167 cm) — 4th · Men's Physique overall — Top 10
- NPC & IFBB Pro Qualifier Malaysia Men's Physique Class A (<170 cm) — 3rd
- Founder & organiser of Mr Daily Bekal 2025 One of the biggest bodybuilding competitions in Malaysia, at Mid Valley — a stage for athletes to compete and grow.
- 8+years as a dietitian
- IMUInternational Medical University
- 8TVtrusted voice on health
Meet our co-founder
Michelle Tie
Co-Founder · Qualified dietitian
Michelle's journey began at the International Medical University (IMU) and led her to become Chief Dietitian at a renowned medical centre in Kuala Lumpur. Across more than 8 years in clinical, community and food-service nutrition, she has helped people find balance in the way they eat.
She has been a trusted voice on health on 8TV and at corporate events. Today, that expertise is in every Daily Bekal menu — from portion sizes to the balance of protein, carbs and vegetables.
2023 – today
From one kitchen to all of Malaysia
- 2023
Daily Bekal is founded by Asyraf Ismail, Michelle Tie and Ryan, with one vision: “Makanan Diet Paling Sedap” — the tastiest diet meals.
- 2024
Receives the Best Healthy Meal of the Year award at Anugerah Bina Badan Enrich 2024, presented by YB Hannah Yeoh. Asyraf is crowned champion at the NPC Evolene Indonesia Championship.
With YB Hannah Yeoh · Anugerah Bina Badan Enrich, 4 May 2024 - 2025
Organises Mr Daily Bekal 2025 at Mid Valley — giving back to the community that raised us.
- 2026
Certified Halal by JAKIM and MeSTI by the Ministry of Health (KKM), and awarded Consumers' Choice Recognition 2026–2027 by the National Consumer Action Council (MTPN).
Halal JAKIM
MeSTI KKM
Consumers' Choice 2026–2027
What hasn't changed
Every box is still made like the very first one
Taste first
If it isn't tasty, no one eats it every day. Every recipe is tested until we want to eat it again ourselves.
Balanced, not punishing
Planned with a dietitian's know-how and tested by an athlete's discipline — protein, carbs and vegetables in sensible portions.
For busy lives
Frozen and ready in 5 minutes — so anyone can eat well, not just athletes.
Built by Asyraf Ismail (Founder & CEO), Michelle Tie (Co-Founder & Dietitian) and Ryan (Business Development Partner, e-commerce & marketing).
The lunchbox once made for one, now made for you.
More than 500,000 meals later, we still cook with the same intention: healthy food you actually look forward to eating.